Hammam is a public steam bath based on 1,000-year tradition. Here's what happens step by step for newcomers. **Ritual (60-90 min)** 1. **Changing room** — swim underwear (men shorts, women often panties). 2. **Hot room** — 10 min in steam to open pores. 3. **Savon beldi** — black olive soap, attendant applies, wait 10 min. 4. **Kis** — rough glove, attendant scrubs skin. You'll see dead skin layers. Not painful but intense. 5. **Rinse** — cup of water from large basin. 6. **Ghassoul** — volcanic clay mask. 7. **Argan oil** — massage. **Local hammam (10-15 EUR)** Marrakesh **Hammam Mouassine**, Fez **Hammam Seffarine**. Authentic, loud, public, men/women separate hours. Bring: towel, flip-flops, soap (buy nearby for 20 MAD). **Luxury riad hammam (60-100 EUR)** **La Sultana Spa** (Marrakesh), **Palais Amani** (Fez). Private room, aromatherapy, gentler staff. Everything provided. **Practical** • **Not after flight** — dehydration. Go day 2-3 of trip. • **Women and men always separate** (even luxury — different hours). • **Tip**: local 20-50 MAD, luxury 100-200 MAD. • **After hammam**: drink water, avoid sun 2h. • **Shaving** before hammam — open pores + scrubbing = irritation. **What to buy afterward** • **Argan oil** cosmetic (100-150 MAD for 100ml from cooperatives, not tourist shops) • **Ghassoul** 20-40 MAD for 250g • **Savon beldi** 15-30 MAD (paste lasts months)